Research strategy in research methodology

When and how Communication techniques for large or small sample sizes Format Format This course is an interactive lecture. Through in-depth exercises, you learn to apply and practice new principles and techniques. The course also includes:

Research strategy in research methodology

Therefore, the researcher should involve in the change management process or is facing the implications of change within the case organisation.

Thirdly, the process of diagnosing, planning and taking action is the central theme of this strategy. The purpose of this strategy is to describe and explain research subjects just the way it would provide a description or explanation to the subjects.

Most of the studies in business perspectives avoid using this strategy.

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For example, one can apply ethnography to understand and interpret from the perspective of those involved in the process. Also one can draw comparisons on different parameters. In other words to examine whether the change in independent variable induces change in dependent variable. The number of independent variables can be different.

In a classic experiment, two or more groups are established with each group denoted as experimental group. Survey is associated with deductive approach. Most of the studies related to business and management adopt this strategy.

Survey enables the researcher to collect huge amount of data from a sizeable target population.

Research strategy in research methodology

The data can be analysed using descriptive and inferential analysis tools. It is most suitable when to gain in-depth insight of the research context. For example, one can adopt the case study strategy to study reasons which led to the fall of Nokia as a case example.

This strategy is adopted to predict and explain a behaviour. In this strategy, the research initiates with the development of theoretical framework. This can be proven with respect to a specific case. Need for research strategy Research strategy enables the researcher to answer the research questions or the elementary questions which shapes the flow and structure of the study.

Therefore, the necessity of deploring a research strategy is based on the aims and objectives of the study. As Saunders et al. Similarly the extent of existing knowledge, the availability of amount of time, as well as philosophical underpinnings are also important.

This method enables to record views of vast amount of customers like to or more respondentsengaged in online shopping. Similarly, by deploying interview method, one can personally collect varied and in-depth perspectives of e-customers and therefore analyze their degree of satisfaction acquired.

MIS Quarterly, 11 3pp.


Theoretical perspectives and research methodologies. Doing research in the real world, pp. Social Research, Palgrave Macmillan.

Research Methods for Business Students 5th ed.Personal reflexivity focuses on personal assumptions, values, experiences, etc.

that shape the research; epistemological reflexivity requires the researcher to recognize the limits of the research that are determined by the basic research decisions such as research question, methodology, method of analysis, etc.

[54]. Research Methodology is a general term for all researchers while Research strategy denotes plans and actions of of a researcher when he is dealing with a particular research problem with his. In research, method refers to the approach and processes used to complete research. Methodology, on the other hand, refers to how and why the research was completed.

Conference Paper Methodology, Time Management, Strategy, Decision Making 5 May Strategic value management By Thiry, Michel Beginning with an outline of the evolution of value management from value engineering/analysis into a strategic management approach, this paper applies value management as a strategy formulation and.

Agility Research & Strategy is a World Class Consulting and Research firm with a core focus on Luxury and Affluent consumers for Premium Brands. Our team of experts are committed to helping our clients gain insights from Affluent consumers around the world.

Research paper methodology is the process followed during the whole research activity and essentially is the core component of the research paper itself.

Research strategy and research ethics | Lærd Dissertation Introduction Participatory research methods are geared towards planning and conducting the research process with those people whose life-world and meaningful actions are under study.

Practically speaking, this certain part of a research paper provides the overall reliability factor of the study.

Research Methodology